** This position has been filled **

Please contact me directly at jobs@customerservicecorner.com for salary information and/or to submit your resume/CV/referral.

Additionally, I pay referral bonuses!! If a candidate you refer is placed, you will receive $1000!

Title: Director E-Commerce and Online Marketing
Relocation: Yes
Location: El Segundo, CA

Company is seeking a digital marketing and social media expert with the ability and drive to manage all aspects of online ecommerce business and its respective programs. Ideal candidate is a self-starter who is solution-driven, exceeds expectations, is results-focused, and has a passion for customer experience.

This position drives revenue and market presence via the development and execution of online marketing campaigns and e-commerce initiatives. The successful candidate will work closely with the executive team and internal & external marketing resources to deliver a highly developed market presence, a positive customer experience and sales/revenue growth.

Ecommerce Responsibilities:

• Act as primary driver in coordinating merchandising, marketing, operations, customer service and design.
• Develop promotional and advertising plans in conjunction with Marketing dept to drive traffic to site.
• Develop online content.
• Set and adhere to budget and time deadlines.
• Setup, test, launch and measure email program campaigns.
• Develop and manage SEM and SEO strategy and updates.
• Manage design, layout and content for site and partner site, including microsites and apps.
• Liaison with merchandise control regarding merchandise availability.
• Lead and ensure timely execution of site updates; new product adds, content updates, site enhancements.
• Maximize customer site behavior using web analytics, metrics and selling performance.
• Identify and develop new features for website enhancements that improve conversion rate.
• Research profitable keywords and develop strategies for high-ranking results in web searches.
• Analyze data reports to identify areas for expansion and optimization.
• Ensure correct tracking is implemented on all keywords and ad copy.
• Deliver weekly reports on results of SEO & and marketing campaigns.
• Advocate best practices and new industry trends and opportunities for increased web sales and online branding.

Online Marketing Responsibilities:

• Conduct competitive analyses integrating best practices into the overall website strategy.
• Develop social media content.
• Collaborates with key cross-functional groups to develop and execute programs that accomplish brand objectives on schedule and within budget.
• Leads organizational education pertaining to the latest social marketing developments, competitive landscape, and consumer behaviors and trends in order to proactively direct current and future opportunities.
• Structures and conducts engagement with consumers through social media marketing channels as a means to spark positive interactions/recommendations for our products.
• Reports to the executive team and promotes social marketing programs to the organization, becoming a Subject Matter Expert (SME) in this domain.
• Manages and participates in the day-to-day dialogue/two-way conversations within social marketing platforms that display versatility using a distinctive, knowledgeable, friendly and professional voice.
• Leads and executes social marketing tactics (Facebook, Twitter, etc.).
• Leads the development of innovative and scalable social marketing plans/programs to optimize performance against key performance indicators. Thinks creatively and plans strategically.

Job Requirements

• Must have a minimum of 3-5 years of ecommerce management experience with proven success of online marketing.
• Strong digital marketing experience preferred.
• Outstanding knowledge of technical requirements, marketing tactics, and analytics.
• Strong problem solving skills with the ability to anticipate issues before they arise.
• Excellent knowledge of and passion for participation in social media channels.
• Proven ability in an entrepreneurial environment.
• Possess outstanding communication skills and ability to work with creative personalities in a fast-paced environment.
• Must be detail-oriented with excellent organizational skills.
• Bachelor’s Degree preferred.
• Beauty industry experience preferred.

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